Thursday, 7 March 2019

Predicting the Product Packaging Trends


For business persons and marketers, every moment is a learning curve. They focus on improving the brand reputation and other factors which can be helpful in enhancing the profitability of their businesses. A factor which is overlooked by many is the product packaging. It would be worth mentioning here that product packaging is one of the most important business processes.


If you want to develop strong relationship with your customers, you are going to have to make sure that you are focusing their needs and requirements. Information about their preferences, shopping habits and requirements can help you develop a robust and effective product packaging plan.

In this article, we are going to discuss about the future trends and also about what you need to do in order to keep up with the packaging requirements.

Keep things simple
The first and foremost thing that you are going to have to ensure is to keep things simple. It means that you need to focus on the minimalistic packaging rather than going for the use of extra materials and labels. However, you have to make sure that you are not skipping any of the basic materials which are required to keep the package secured.


In packaging, we often use extra labels and materials that make the product bulky and instructions hard to read. Instead, and easy to handle package with simple and clear instructions on the label is always pleasing for the customers. But make no mistake! Simple doesn’t mean boring. You still have to make sure that your product stands out in the competition. It means that you are going to have to make sure that the packaging process is streamlined enough to make your product delivering the message it needs to deliver.

Bold and beautiful typography
In the past, typography didn’t have much importance. Now, however, the scenario is changed a lot. With minimalistic packaging style, it has now become more important to pay attention to attractive typography. The typography needs to be bold and beautiful because it is the only space you have on the product package to deliver your message about the brand and the product. The message needs to be a well-thought-out one.


Sustainability
Due to more packaging of products and an ever-rising trend in the purchase of products from online and offline stores, more packaging waste is being generated. This packaging waste leaves a pretty bad impact on environment. In this scenario, it is the need of the hour to work on sustainability. For this purpose, you need to make sure that the packaging material you are using has the ability to be reused for other household uses. Moreover, there has to be a mechanism in place for the discarded packaging material to be recycled.


Without paying attention to the requirements of packaging, you might not be able to achieve your business goals. Remember, it is not just about the packaging to make the product secure. It is also about the brand message that your product package needs to deliver.

Friday, 30 June 2017

Nine Tips for Productive Packing


One of the most daunting parts of moving can be packing up all your stuff. You have so much to handle you shouldn't have to worry about whether or not your valuables are going to survive the trip in one piece. Here are nine tips to ensure your belongings arrive safely to their new home.

Completely Pack boxes
Be sure to avoid leaving empty space in boxes. Movers often avoid boxes that feel loosely packed. You can avoid this by putting clothes, packing paper, or anything like that into any empty spaces in the boxes. Even cheap moving boxes can be well utilized if they are packed properly.

Avoid cross packing 
When packing be sure to sort things according to a room. You want everything to be in boxes with other things destined for the same place in the next house. This helps organize packing and streamlines the unpacking process when you arrive. 


Pick the right boxes
You want to be sure to use the correct boxes for certain things. It is not important whether or not you use cheap moving boxes. However, it's a good idea to use large boxes for lighter things like pillows or blankets and save the small boxes for heavier items like books. Movers often complain about large heavy boxes because they are not only harder to manage but easier to damage.

Packing Bottom to Top 
When packing you want to keep the heavier items toward the bottom of the box. This helps make the box easier to manage. If you are loading the truck as well, you want to have your heavier boxes loaded towards the cab, this helps with the balance of the vehicle.

Labeling each room
When you are packing, it can be tempting to just get the ordeal over with quickly. However, it is a great idea to be methodical and label everything you pack. It can seem time-consuming but will greatly expedite the unpacking process and set you up for success in your new home. It is a great idea to number boxes and even keep a list of the items to ensure everything makes it safely there. 


Combine breakables.
For any fragile items, it is a good idea to pack them in the same place. You can use cheap moving boxes if you want. It is important, however, to properly wrap them. Ideally, you want bundles of five or six wrapped together. Each bundle can have the individual pieces wrapped to provide extra padding. You can save space by putting wrapped bowls and cups inside one another. You can put them in groups of three or four and wrap them again for safe measure.

Be sure to tape boxes 
When you are packing be sure to properly seal the boxes and add plenty of tap to the top and bottom seams. This adds security and ensures the boxes will remain closed. In addition, it is a good practice to add extra pieces around both the top and bottom to help distribute the weight evenly. 


Consider special arrangements. 
If you have any items that require special travel arrangements be sure to make certain whoever is moving them is aware. For example, plasma TVs cannot be set flat otherwise they will be ruined. It is a good practice to double box them with two boxes separated by a layer of packing paper.

Special Art arrangements 
Some styles or mediums of art require special arrangements to be moved safely. Oil paintings, for example, require special paper otherwise they stick to their wrapping. It is also suggested to put pieces of tape in an X shape on the glass of framed pieces. This will hold the glass if it shatters but also helps reinforce the panel. You should also wrap the frames and box them with cardboard between the frames to prevent scratching. 


With any move, it is important to make sure you are taking care of your belongs. The first step to this is ensuring they are traveling safely and won't get damaged along the way. Using these tips will help you keep everyone happy while you are on the move.

Predicting the Product Packaging Trends

For business persons and marketers, every moment is a learning curve. They focus on improving the brand reputation and other factors whi...